Music magazine research

Filmfare case study
I researched about filmfare that is an Indian magazine. This magazine is going to give me an idea of how successful my magazine could be in the indian magazine industry.

Final report on marketing research on readership of femina & filmfare from honey soni

I found this powerpoint on slideshare. It was a very thorough detailed presentation and was the only thing i could find that summarised most of the information. I analysed most of the slides but listed below are the slides that were relevant and important.

7-18
19-23
32-34

Magazine mood boards

I have researched about the Indian culture and i am presenting a visual version of this genre. This moodboard will help me understand what aspects to include in my music magazine to fit the codes and conventions of an Indian music magazine. I will be learning about the most important aspects of this genre to incorporate in my music magazine.

This mood board shows what I think Indian culture is represented as in the media. Bright colours and decorated clothing. Beautiful women that wear make up and jewellery and men in decorated traditional clothes to match the women. Henna is a tradition in Asia and Indian culture involves this tradition. Holi is a traditional event that happens in India once every year. People throw powder colours at each other. 

Here are examples of Indian magazines. It shows the way one type of magazine has presented the same type of people in different ways. Every individual front page is different but the contents make them similar. They follow the basic codes and conventions of a magazine. Some people are dressed in traditional clothing and some are dressed in more modern English clothing. The ones dressed in moder clothing can be dressed like this because the audience will recognise them with whatever they wear. For example famous artists and actors can dress how ever knowing that their audience will recognise them regardless

Genre

I have decided to base my music magazine around the Indian culture. I am intrigued by this culture and plan to explore further to help me create the ideal music magazine. I have researched and written my own interpretation of indian music.

Indian music originated through religion and belief. India’s dominant religion: Hindu has had a big influence on the music in India. Through history it has developed and people of that society have created sub genres within one genre. Folk music, pop and Indian classical music which has sub genres: Hindustani music and Carnatic. 

Folk music:

Folk music is different due to the string instruments used. Before there would be drums and bells however, now it involved much more modern instruments such as violin and guitars etc.

Pop music:

Pop is referred to popular music. This type of music is more common amongst younger generations. This type of music has and r&B twist to it where it is mixed and produced to sound more engineered and has bass and features more artificial sounds than natural. 

Hindustani music:

This is more of classical iIdian music which goes back hundreds of centuries. This type of sound wass more common in Hindu dominated parts of India. People would sing to the gods and dance around to this type of music.

Carnatic music:

This type of music is combined with voices and is more focused on the art of a singer’s voice alongside the sound of instruments.

Common types of instruments are flutes and drums (dholl) 

Men usually play the instruments while women dance. This also represents the relationship between the two genders.

Aswell as researching into the culture I realised that most Indian magazines are based around fashion and Bollywood (cinema/film).

I will be looking more into the idea of an Indian music magazine and how it will best suit the needs of the target audience.

I plan to create a mood board and present an idea of the Indian culture that can be presented visually.

Also to complete preliminary task.

Developments for preliminary task

After creating my school magazine I have decided to review the production of the two pages because it will help me when I start making my music magazine.
Here I will be listing three things I could have done better and three things I believe we're good and could possibly use for my music magazine.

DEVELOPMENTS:

1) plan shots and take a lot more pictures than I need.
- Due to short notice and little time I was unable to plan properly. Although I had the ideas in my head and it would have helped if I had them on paper. I also had to work with what I had. If I take a lot more picture I have a wider selection and therefore can decide to choose the best one.
: draw ideas of images
: draw page plan
: list locations, props and people.
: have enough time to take more pictures than I need.

2) be more creative
- Whilst editing I was using tools that I was familiar with and wasn't exploring much. This limited my creativity and I think I could have learnt a lot more and been a bit more prepared for my music magazine.
: try out more effects
: watch tutorials if possible to learn more about photoshop

3) deviate against genre
- I stuck to the rules of a school magazine and created something suitable for students, parents and teachers. Although this was perfect I think I could explore further into a genre and create something a bit more unexpected and not follow stereotypes of a genre.
: Play around with a genre
: study opposite genres/mixed genres/sub genres

POSITIVE:

+ I managed to organise my writing in alignment with each other. This is sometimes hard when there is a different text box for every text.

+ I managed to capture a perfect medium close up. With the focus just right.

+ Very simple and basic pages. Not with too much detail.

Final preliminary task. Front cover and Contents page.

My final school magazine is very simple. I have followed most of the codes and conventions of a school magazine. I have the main anchor image that can be related to education and is a medium close up. Storylines are listed on the right hand side around the image. The strap line is placed underneath the title. I Used a very cheap and simple design. When I had researched about school magazines I had realised that most of them tried to keep it very basic due to printing prices etc. it's the contents inside and the target audience will read it because it concerns them/family. Some schools don't do magazines because they prefer letters or they produce quarterly.

My contents page is very similar to my front page. Although I used the same person I think the blur effect makes it seem very different. I selected the person out of the image and duplicated that layer. I blurred the original and put the cropped image on top so the background is blurry. I chose to blur because the objects in the back would have made it hard for the readers to see the text. I used white because it stands out.

Preliminary task. Contents page.

This is the chosen picture for my contents page. I will be adding text on the right hand side of the image. This is a very similar presentation as my front cover. Very simple text. A context page is used for navigation for audience to find their way around the magazine. Next steps is to start researching into my selected genre for my music magazine. 

Preliminary task. front cover

I have started editing the front page. I have used this image of a medium close up of a student holding a book. The image can be interpreted as a young person in education, reading. The text is being placed around the image in a reflected C motion where the writing is in a slight curved alignment. I plan to develop and next steps will be to add more colour and start on the contents page.

Music magazine codes and conventions